This site seems to be focused on guiding women through what may be a tough time in their life, through a community and of course shopping.  The tagline is “little bits of light to help you through the Darkness”.  Women that used to have something and then life happened.  It didn’t get in the way, but it changed their light, the way they thought the world would be.  Again, not for the worse.  Just different.  And this site is focused on directing them back to the light, helping them see the path with their new life.  I wonder if there is anything like that for men.